Ben & Jerry’s Cherry Garcia Ice Cream

Earn consistent royalties generated from the sales of Ben & Jerry’s massively popular ice cream flavor, Cherry Garcia!


closing price

Auction Closed

Top Bid: Frank H

The Theoretical IRR is a formulaic guideline based on an extrapolation of the normalized, historical earnings trend of the catalog. The Theoretical IRR is not a guarantee of future performance. It should be used for comparison purposes only. Each catalog has its own risk factors and the Theoretical IRR is not based upon a specific analysis of this catalog. Click here to view the basis for all Theoretical IRR calculations.

Historic royalty income is no indication of future royalty income. Future royalty income is dependent upon future sales and licensing revenue generated by the sound recordings or compositions associated with this listing.

Starting Price: $38,000
Bidding Increment: $750
Closing Price: $50,750
End Date: Dec 03, 2018, 1:00 PM MST
Last 12 Months' Royalties:


Investment Term: 10 years*

Ben & Jerry's Homemade, Inc.

Rights Included:

Trademark Licensing

Interests Included:

Trademark Owner (U.S. Only)

First Distribution: January 31, 2019
Distribution Frequency:




Buyer Fees:


* Please see the FAQ tab for more information on the 10-year investment term.

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This is a very unique opportunity to invest in a portion of the royalty income produced by Cherry Garcia ice cream — Ben & Jerry’s longtime, fan-favorite flavor.

Officially released in 1987, Cherry Garcia is a nod to the celebrated and acclaimed guitarist/songwriter Jerry Garcia, along with his band the Grateful Dead. The flavor was an instant hit and over 30 years later, it remains one of Ben & Jerry’s most popular and “longest-serving” products.

These consistent earnings come from the licensing of the Cherry Garcia trademark. This means the winning bidder will earn royalties from the sale of all Cherry Garcia-related products under the Ben & Jerry’s line. Currently, Ben & Jerry’s offers five variations of the Cherry Garcia flavor: ice cream, frozen yogurt, ice cream treats, non-dairy and light ice cream (recently released in early 2018), along with merchandise. Essentially, whenever Cherry Garcia ice cream (or any of its variations) is sold, you'll earn royalties. 

A  portion of proceeds from this auction will benefit the Jerry Garcia Foundation. The Jerry Garcia Foundation is a 501(c)(3) nonprofit organization, that supports artistic, environmental and humanitarian causes through the beauty of art and music. The Foundation was established in 2015 in honor of musician, artist, and visionary, Jerry Garcia. 

Finally, as a special and exciting memento, the seller would like to include a unique piece of Jerry Garcia's artwork, for the winner of this auction!

Key Drivers

Consistent Earnings. The royalties generated by the Cherry Garcia product line have been remarkably consistent over the last three years -- averaging just over $6,200/annually. What’s more, annual earnings actually grew 7% in 2017 compared to 2016 and 6% from 2015 to 2016.

Ben & Jerry’s Popularity. According to Statista, in 2017 Ben & Jerry's was the third-ranked ice cream brand of the United States with about 477.1 million U.S. dollars worth of sales.

What is Being Sold?

Ten years of payments generated by the seller's interest in the domestic (U.S. only) royalties derived from the licensing of the Cherry Garcia trademark.

About the Royalty Distributor

Ben & Jerry's Homemade Inc., commonly known as Ben & Jerry's, is an American company that manufactures ice cream, frozen yogurt, and sorbet. It was founded in 1978 in Burlington, Vermont, and sold in 2000 to Anglo-Dutch conglomerate Unilever. Today it operates globally as a fully owned subsidiary of Unilever. Its present-day headquarters is in South Burlington, Vermont, with its main factory in Waterbury, Vermont.

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