James Otto's "Just Got Started Lovin' You"

Up for auction is the 12-year-old Grammy-nominated country hit “Just Got Started Lovin’ You” by James Otto.


closing price

Auction Closed

Top Bid: Charles L

The Theoretical IRR is a formulaic guideline based on an extrapolation of the normalized, historical earnings trend of the catalog. The Theoretical IRR is not a guarantee of future performance. It should be used for comparison purposes only. Each catalog has its own risk factors and the Theoretical IRR is not based upon a specific analysis of this catalog. Click here to view the basis for all Theoretical IRR calculations.

Historic royalty income is no indication of future royalty income. Future royalty income is dependent upon future sales and licensing revenue generated by the sound recordings or compositions associated with this listing.

Starting Price: $25,000
Bidding Increment: $700
Closing Price: $38,300
End Date: Sep 16, 2019, 3:14 PM MDT
Dollar Age:

12.19 Years

Last 12 Months' Royalties:


Investment Term: 10 years*
Distributors: ASCAP
Rights Included:

Public Performance

Interests Included:

Songwriter (U.S. Only)

Track List:

Track List

First Distribution (paid 30 days from receipt):

October 7, 2019

Distribution Frequency: Quarterly
Buyer Fees:


* Please see the FAQ tab for more information on the 10-year investment term.

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What rights are included?

  Musical Composition Sound Recording
Copyrights included? No
Public Performance
Sources: Internet Streaming, AM/FM & Satellite Radio, TV/Film/Commercial Performances, etc. Internet Streaming, Satellite Radio, Digital Downloads, CD Sales, TV/Film/Commercial Placements & Performances, Samples, etc.
Distributors: ASCAP


Place your bid on a consistently earning, 12-year-old No. 1 country hit driven by growing streaming revenue and established radio earnings.

This single-song auction features one of Billboard’s Hottest Country Songs of the Decade – James Otto’s “Just Got Started Lovin’ You.” Currently ranked among Billboard’s 100 Greatest Country Songs of All Time, this single track has driven impressive consistency since its release in 2007.

The track immediately peaked at No. 1 on Billboard’s Hot Country Songs chart, its initial earnings-driven predominantly by major radio success. “Just Got Started Lovin’ You” also appeared as the No. 1 song on Billboard's year-end 2008 Hot Country Songs chart.

Over a decade later, radio earnings continue to be the driving revenue source for this asset — 89% of historic earnings came from radio performances. However, recent earnings indicate a pivot in favor of streaming sources, up nearly 30% in the last 12 months. This is noteworthy as this single song's income follows the genre trend of rising streaming revenue following an established and significant radio foundation.

It’s worth noting, “Just Got Started Lovin’ You” is a Grammy-nominated track along with the 2008 Academy of Country Music award for Song of the Year and the 2009 BMI Country Song Award.

Key Drivers

Country Music/Radio. Country music’s already massive popularity has only grown over the last decade, particularly on radio. According to a recent Nielsen report, country is the top-ranked radio format compared to the nation’s radio audience as a whole, and the second-ranked music format when limited to the top markets only.

Radio royalties don't level off as quickly with a popular country song like “Just Got Started Lovin’ You,” compared to other genres. Songs that experience significant radio play can often build a foundation of streaming and other types of income as the radio royalties slow down.

Case in point: streaming. Historically, streaming brought in 5% of royalties. In the last 12 months, however, streaming accounted for 22% of royalties. Streaming royalties are also seeing a nearly 30% increase over the last 12 months. So as we're seeing the radio royalties begin to slow down, other income sources (streaming) begin to increase.

Dollar Age. This catalog has a Dollar Age of approximately 12.19 years. This means the majority of royalties earned in the last 12 months came from songs that have collected royalties for well over a decade. A high Dollar Age like this suggests stability and longevity. “Just Got Started Lovin’ You” was released in 2007 and royalties continue to remain consistent. A catalog containing mature works with consistent (and even growing earnings) is something worth noting as an investor. This can help sustain a catalog's earnings moving forward.

About the Royalty Distributor

American Society of Composers, Authors and Publishers (ASCAP) is one of four United States performing rights organizations, along with BMI, SESAC & Global Music Rights. It collects license fees from music users on behalf of songwriters, composers, and music publishers and distributes them as royalties to those members whose works have been performed. For more information on ASCAP’s distribution schedule, click here.

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