“Mercy”: Kanye West's Grammy Nominated Hit

Collect three income streams from “Mercy” performed by global superstar Kanye West and other hip-hop artists.

$33,000

closing price

Auction Closed

Top Bid: Andrew C

Overview

Historic royalty income is no indication of future royalty income. Future royalty income is dependent upon future sales and licensing revenue generated by the sound recordings or compositions associated with this listing.

Starting Price: $16,000
Bidding Increment: $500
Closing Price: $33,000
End Date: Apr 14, 2017, 2:04 PM MDT
Investment Term: Life of author + 70 years
Last 12 Months' Royalties: $4,306
Royalty Type: Public Performance, Mechanical, Sync
First Payment: May 2017
Fees None

Description

Here's your chance to invest in one of hip-hop's most recognized superstars. Up for auction is the publisher's share of sync, mechanical and public performance royalties for the Kanye West song “Mercy.” Kanye is among the best-selling artists of all time, with more than 32 million albums sold and 100 million digital downloads worldwide. Between his burgeoning fashion line, outspoken views and musical popularity, he has amassed a tremendous crossover fan base.

In the last 12 months, this asset has produced $4,306. Released in 2012, “Mercy” is a quadruple-Platinum certified hit, performed by Kanye West and features popular artists: Big Sean, Pusha T, and 2 Chainz. “Mercy” was certified by the RIAA as double-Platinum the same year it was released. As a testament to its continued relevancy, it was recently certified quadruple-Platinum in August of 2016. As for the charts, “Mercy” reached No. 1 on Billboard's Hot Rap Songs and Hot R&B/Hip-Hop Songs, as well as No. 13 on the Hot 100. The song also garnered critical acclaim, with Grammy nominations for Best Rap Song and Best Rap Performance.

Off the album Cruel Summer, “Mercy” has over 108 million streams on Spotify to date. Kanye West ranks No. 28 on Spotify's artist list, based on number of monthly global listeners. The video for “Mercy” also has a strong showing on YouTube with nearly 150 million views. This is noteworthy because one of the royalties collected is for public performance. Meaning, every time “Mercy” streams on Spotify or the video plays on YouTube, you will get paid. Don't miss out on collecting from a song performed by one of the hottest artists in the industry.
 

Key Drivers

This auction is for three different royalty streams for one song. This means the winner of this auction can receive income in multiple ways:

    • Mechanical: Royalties paid to songwriters and artists when music is sold (think CD or vinyl) but also when music is streamed (streaming mechanicals) “on-demand” (like Spotify).
    • Performance: Royalties when music is performed publicly. Music played over the radio, in a restaurant or bar, or over a service like Spotify or Pandora is considered a public performance.
    • Synchronization: Royalties paid to songwriters and publishers for use of a song as background music for a movie, TV show, or commercial.

To date, the majority of the income for “Mercy” has come from Mechanical and Performance royalties. “Mercy” does also have the possibility to earn an up-front sync fee for use in commercials, TV shows or movies.

Want to learn more about the different royalty types? View our guides on mechanical and performance royalties here and sync royalties here.

What is being sold?

100% of the seller's interest in the publisher's share of sync, mechanical, and public performance royalties attributable to the musical composition "Mercy" performed by Kanye West featuring Big Sean, Pusha T, and 2 Chainz.

How does this asset make money?

Every time “Mercy” is played on Spotify, Pandora, YouTube, SiriusXM, you earn royalties. If “Mercy” is covered by another artist, you earn royalties. Every time a copy of this song is downloaded, sold, or re-recorded, you earn royalties. Finally, any time the song earns an up-front sync fee for use in a commercial, TV show or movie, you'll earn royalties. The Administration MP makes payments quarterly and the first distribution you will receive is May 2017.

What rights are included?

  Musical Composition Sound Recording
Copyright included: No
Rights:
Mechanical
Performance
Synch
Sales
Performance
Synch
Royalty Sources: Internet Streaming, AM/FM & Satellite Radio, Digital Downloads, CD Sales, TV/Film/Commercial Placements & Performances, etc. Internet Streaming, Satellite Radio, Digital Downloads, CD Sales, TV/Film/Commercial Placements & Performances, Samples, etc.
Distributed by: The Administration MP

About the Royalty Distributor

The Administration MP is a music publishing service for songwriters, producers, beat-makers, and artists. The Administration MP registers, licenses, administers, and most importantly, collects royalties around the world, for their customers.

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