No. 1 Country Hit: “Til My Last Day”

Earn consistent royalties generated by the No. 1 song “Til My Last Day” from country crooner Justin Moore!

$40,800

closing price

Auction Closed

Top Bid: Brendon C

The Theoretical IRR is a formulaic guideline based on an extrapolation of the normalized, historical earnings trend of the catalog. The Theoretical IRR is not a guarantee of future performance. It should be used for comparison purposes only. Each catalog has its own risk factors and the Theoretical IRR is not based upon a specific analysis of this catalog. Click here to view the basis for all Theoretical IRR calculations.

Historic royalty income is no indication of future royalty income. Future royalty income is dependent upon future sales and licensing revenue generated by the sound recordings or compositions associated with this listing.

Starting Price: $20,000
Bidding Increment: $400
Closing Price: $40,800
End Date: Jun 27, 2019, 2:14 PM MDT
Dollar Age:

7.48 Years

Last 12 Months' Royalties: $4,031
Investment Term: Life of author + 70 years
Distributors: ASCAP
Rights Included:

Public Performance 

Interests Included:

Songwriter (World)

Track List:

Track List

First Distribution: (paid 30 days from receipt):

July 8, 2019

Distribution Frequency: Quarterly
Buyer Fees:

$500

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What rights are included?

  Musical Composition Sound Recording
Copyrights included? No
Rights:
Mechanical
Public Performance
Sync
Sales
Non-Interactive Streaming
Sync
Sources: Internet Streaming, AM/FM & Satellite Radio, TV/Film/Commercial Performances, etc. Internet Streaming, Satellite Radio, Digital Downloads, CD Sales, TV/Film/Commercial Placements & Performances, Samples, etc.
Distributors: ASCAP

Description

This single song auction features earnings from the No. 1 hit “Till My Last Day,” performed by award-winning country artist Justin Moore.

After more than seven years after its release “Til My Last Day” still generates consistent income and notably, still collects radio royalties. The Gold-certified hit has also benefited from recent growth in streaming, up 13% year-over-year.

“Til My Last Day” was the third single from Justin Moore’s No. 1 album Outlaws Like Me. The song became No. 1 on Billboard's Country Airplay, No. 7 on Hot Country Songs, and No. 51 on the mainstream Hot 100. "Til My Last Day" received praise from critics and also helped Justin Moore secure a nomination for Artist of the Year: Breakthrough Artist at the 2012 American Country Awards.

Key Drivers

Dollar Age. This offering has a Dollar Age of 7.48 Years. “Til My Last Day” was released in 2012 and nearly eight years after its initial release, royalties have become consistent. A high Dollar Age like this suggests stability and longevity and is worth noting as an investor. This can help sustain the asset’s earnings moving forward.

Country Music & Radio. Country music’s already massive popularity has only grown over the last decade, particularly on radio. Radio royalties don't tend to level off as quickly with a popular country song, compared to other genres. "Til My Last Day” has enjoyed strong radio play since its release and still continues to produce consistent earnings. Songs that experience significant radio play can often build a foundation of streaming and other types of income as the radio royalties slow down.

Case and point: streaming. Historically, streaming has made up only 3% of the song’s royalties. However, in the last four quarters streaming accounted for 25% of income and has grown 13%. 

New Releases & Tour. Justin Moore has a highly anticipated new album set to drop in July 2019. He also has active tour dates through October 2019. While the new songs are not included in this auction, new albums and tours can certainly boost an artist's back catalog. The release of new music can lead to discovery among first-time listeners, and re-engage existing fans.

About the Royalty Distributor

American Society of Composers, Authors and Publishers (ASCAP) is one of four United States performing rights organizations, along with BMI, SESAC & Global Music Rights. It collects license fees from music users on behalf of songwriters, composers, and music publishers and distributes them as royalties to those members whose works have been performed. For more information on ASCAP’s distribution schedule, click here.

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