Platinum-Certified “Whip My Hair”

Earn consistent royalties from multiple income streams produced by the pop hit “Whip My Hair,” performed by Willow Smith.


closing price

Auction Closed

Top Bid: Alex G

The Theoretical IRR is a formulaic guideline based on past earnings performance and is not based upon an analysis of the unique characteristics of the asset up for auction. The Theoretical IRR is not a guarantee of future performance. It should be used for comparison purposes only. Each catalog has its own risk factors and the Theoretical IRR is not based upon a specific analysis of this catalog. Click here to view the basis for all Theoretical IRR calculations.

Historic royalty income is no indication of future royalty income. Future royalty income is dependent upon future sales and licensing revenue generated by the sound recordings or compositions associated with this listing.

Starting Price: $95,000
Bidding Increment: $2,500
Closing Price: $102,500
End Date: Nov 15, 2018, 3:03 PM MST
Last 12 Months' Royalties:


Investment Term: 10 years*
Distributors: Sony/ATV
Rights Included:

Mechanical, Public Performance, Sync

Track List:

Track List

First Distribution:

March 2019

Distribution Frequency:




Buyer Fees:


* Please see the FAQ tab for more information on the 10-year investment term.

‡ Become a Royalty Exchange All Access Investor to waive auction fees and enjoy additional exclusive benefits.

What rights are included?

  Musical Composition Sound Recording
Copyrights included? No
Public Performance
Sources: Internet Streaming, AM/FM & Satellite Radio, Digital Downloads, CD Sales, TV/Film/Commercial Placements & Performances, etc. Internet Streaming, Satellite Radio, Digital Downloads, CD Sales, TV/Film/Commercial Placements & Performances, Samples, etc.
Distributors: Sony/ATV


These consistent publishing royalties come from pop catalog featuring the global hit “Whip My Hair” from Willow Smith. 

The highlight of the catalog is the title “Whip My Hair” — the Platinum-certified track brought in 92% of last year’s earnings. Released in 2011, “Whip My Hair” hit No. 11 on Billboard's Hot 100, No. 5 on Hot R&B/Hip-Hop Songs, and No. 28 on the Mainstream Top 40. It also charted in 14 other countries -- most notably at No. 1 on the U.K. R&B chart. “Whip My Hair” is Willow’s second most popular song on Spotify with close to 24 million spins.

As the winner of this auction, you will collect the publisher's share of sync, mechanical and public performance royalties. The largest income source for this catalog is synchronization or syncs — royalties paid for a song’s use as background music for a movie, TV show, or commercial — with 49% of royalties in the last 12 months.

In fact, "Whip My Hair" has seen consistent sync royalties averaging over $11,000/annually from 2014 to 2017!  Notable syncs for “Whip My Hair” include The Tonight Show, Ellen Degeneres Show, Rupaul’s Drag Race, and a commercial promotion for The Fresh Prince of Bel-Air on MTV.

Finally, this catalog also contains songs from other pop and R&B artists. The second highest-earning title “Girls Talkin Bout” from R&B boy band Mindless Behavior. Also included are "Superhero” and “End Up Here” from English singer Cher Lloyd.

Key Drivers

Income Mix. The winner of this auction can receive income from three different royalty streams:

  • Mechanical (Digital and Physical): Royalties paid to songwriters and artists when music is sold (think CD or vinyl) but also when music is streamed (streaming mechanicals) “on-demand” (like Spotify).

  • Performance: Royalties paid to songwriters when music is performed publicly. Music played over the radio, in a restaurant or bar, or over a service like Spotify or Pandora is considered a public performance.

  • Synchronization: Royalties paid to songwriters and publishers for the licensing of a song in music for a movie, TV show, or commercial.

Sync Licensing. This asset earns primarily sync royalties: 49% of historic earnings. "Whip My Hair" is the leading source for these sync earnings. The song has seen consistent sync requests since its release in 2011. The song has averaged just over $11,000/annually in sync royalties for the last 4 years.  

Synchronization royalties are interesting for a couple reasons. First, they are less dependent on popular trends or radio airplay, as the music is not purchased for fans to enjoy and stream, but to create a mood. And second, the amount paid for the license (to use the music in a TV show or promo) is determined either through a negotiated contract (rather than a regulated system as with Internet radio), or through more recent innovations in online licensing.

This catalog is managed by Sony/ATV. This means Sony/ATV  will continue to work the songs and look for future placements. Essentially, you will benefit from Sony/ATV’s efforts shopping the catalog and collect the up-front sync fees for future placements.

Mechanical Rates. The U.S. Copyright Royalty Board recently raised the rates digital music services must pay for mechanical royalties… by nearly 44% over the next five years. Historically, this catalog has earned about a quarter of its royalties from mechanical royalties. As the winner of this auction, for the next ten years, you will benefit from the mechanical rate increase as you collect mechanical royalties.

About the Royalty Distributor

Sony/ATV Music Publishing is the world’s largest music publishing company with a network of 37 offices in 29 cities and 22 countries across the globe. Headquartered in New York, the company was set up in 1995 as a joint venture between Sony Corporation and Michael Jackson’s publishing company, and now owns or administers more than 3 million copyrights. It became a solely-owned Sony company in 2016. Since 2012 Sony/ATV has administered EMI Music Publishing, further extending the reach of the songs, songwriters and artists it represents.

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