Publishing: 18-Year-Old Christian Hip-Hop

Multiple royalty streams from the 2002 Platinum single “Ooh Ahh” from Christian hip-hop duo GRITS featuring Grammy-winner TobyMac.


closing price

Auction Closed

Top Bid: Warren L

The Theoretical IRR is a formulaic guideline based on an extrapolation of the normalized, historical earnings trend of the catalog. The Theoretical IRR is not a guarantee of future performance. It should be used for comparison purposes only. Each catalog has its own risk factors and the Theoretical IRR is not based upon a specific analysis of this catalog. Click here to view the basis for all Theoretical IRR calculations.

Historic royalty income is no indication of future royalty income. Future royalty income is dependent upon future sales and licensing revenue generated by the sound recordings or compositions associated with this listing.

Starting Price: $55,000
Bidding Increment: $700
Closing Price: $70,400
End Date: Sep 30, 2020, 3:00 PM MDT
Dollar Age: 18.08 Years
Last 12 Months' Royalties:


Investment Term: Life of author + 70 years

Fun Attic Music (See Note Below)

Rights Included:

Mechanical, Public Performance, Sync

Interests Included:

Songwriter/Publisher (World)

Track List:

Track List

First Distribution (paid 30 days from receipt): December 15, 2020
Distribution Frequency:


Buyer Fees:

1% of closing price or $500 (whichever is greater)‡§

Investors placing the opening bid on any listing pay no buyer fee if they win the resulting auction, a savings of 1% off the final price (minimum $500). All Access members who already receive this discount will be rewarded with a cash rebate equal to the buyer fee.

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What rights are included?

  Musical Composition Sound Recording
Copyrights included? No
Public Performance
Sources: Internet Streaming, AM/FM & Satellite Radio, Digital Downloads, CD Sales, TV/Film/Commercial Placements & Performances, etc. Internet Streaming, Satellite Radio, Digital Downloads, CD Sales, TV/Film/Commercial Placements & Performances, Samples, etc.
Distributors: Fun Attic Music (See Note Below)


This single-song listing features publishing royalties from a 17-year-old Christian hip-hop single. 

As the winning bidder, you’ll collect mechanical, public performance, and sync earnings for “Ooh Ahh” by GRITS featuring TobyMac for the lifetime of the copyright. 


  • 18-year Dollar Age
  • Multiple income streams, including streaming mechanicals
  • Life of Rights investment term


The largest income source for the single with 61% of last year’s earnings are digital royalties — which include streaming mechanicals, streaming performance, and downloads from Spotify, YouTube, Pandora, Amazon, and more. 

You’ll notice a spike in earnings in Q4-2019. This is a result of one-time catch-up payments from streaming services Amazon and Pandora. Although this is not expected to be repeated, as the winner of this auction you are entitled to any future one-time catch-up payments.

It’s also worth mentioning that beginning in Q4-2019, this catalog started receiving TikTok royalties for the song’s use on the platform. Those earnings should continue going forward, as long as the platform is in use and generating royalty payments. 


Released in 2002, “Ooh Ahh” (also known as “Ooh Ahh (My Life Be Like)” is performed by Nashville Christian hip-hop duo GRITS along with Grammy-winning Christian artist TobyMac. The single is off GRITS’  fourth studio album, The Art of Translation. “Ooh Ahh” is certified Platinum and to date, the track has an impressive 181+ million spins on Spotify, making it the group’s most popular song on the platform. This auction also includes the song’s remix. 

“Ohh Ahh” has received multiple placements on MTV,  including both My Super Sweet Sixteen, and The Buried Life, serving as the theme song to the latter. “Ooh Ahh” also appears on the soundtrack for the films The Fast and The Furious: Tokyo Drift and Big Momma's House 2.

Key Drivers

Dollar Age. This catalog has a Dollar Age of 18.08 years. This means the song has earned royalties for over 18 years. A catalog containing mature works is something worth noting as an investor. This can help sustain a catalog's earnings moving forward.

Income Mix. The winner of this auction can receive income in various ways:

  • Mechanical: Royalties paid to songwriters and publishers when music is sold (think CD or vinyl) but also when music is streamed (streaming mechanicals) “on-demand” (like Spotify).
  • Performance: Royalties paid to songwriters when music is performed publicly. Music played over the radio, in a restaurant or bar, or over a service like Spotify or Pandora is considered a public performance.
  • Synchronization: Royalties paid to songwriters and publishers for the licensing of a song in music for a movie, TV show, or commercial.


Fun Attic Music's exclusive administration of this song ends on December 31, 2020. The winning bidder will be entitled to all earnings collected by Fun Attic through Q4-2020. After that Royalty Exchange will become the administrator and utilize Kobalt Music Group for collection beginning January 1, 2021.

About the Royalty Distributor

Fun Attic is a trusted name in music licensing and administration. Fun Attic Music represents music publishing for Gospel, Country, Hip Hop, Pop, Rap, Rock, Worship, and mainstream publishers.  Services include handling all digital media, print, mechanical, synchronization and new media licensing. Fun Attic also offers song verification, and copyright registration of recordings, audio samplings & music videos and clearances.

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