Publishing From Joyner Lucas & More

This hip-hop catalog features returns from multiple royalty streams and is highlighted by two budding artists: Joyner Lucas and Token. 

$172,500

closing price

Auction Closed

Top Bid: MUSIC ROYALTIES INC I

Historic royalty income is no indication of future royalty income. Future royalty income is dependent upon future sales and licensing revenue generated by the sound recordings or compositions associated with this listing.

Starting Price: $110,000
Bidding Increment: $2,500
Closing Price: $172,500
End Date: Aug 11, 2020, 3:39 PM MDT
Dollar Age: 1.68 Years
Last 12 Months' Royalties: $54,365
Investment Term: Life of author + 70 years
Distributors: The Administration MP
Rights Included:

Mechanical, Public Performance, Sync

Interests Included:

Songwriter/Publisher (World)

Track List:

Track List

First Distribution (paid 30 days from receipt): August 15, 2020
Distribution Frequency: Quarterly
Buyer Fees:

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What rights are included?

  Musical Composition Sound Recording
Copyrights included? No
Rights:
Mechanical
Public Performance
Sync
Sales
Streaming
Sync
Sources: Internet Streaming, AM/FM & Satellite Radio, Digital Downloads, CD Sales, TV/Film/Commercial Placements & Performances, etc. Internet Streaming, Satellite Radio, Digital Downloads, CD Sales, TV/Film/Commercial Placements & Performances, Samples, etc.
Distributors: The Administration MP

Description

We recently listed the songwriter’s share of public performance earnings for this catalog — you can review that exciting auction here

Now up for bid is the publishing share, featuring three types of royalties: mechanical, public performance, and sync for this collection highlighted by hot hip-hop artist Joyner Lucas

FINANCIAL HIGHLIGHTS:

Mechanical royalties are the top-contributor for this catalog at 56% of last year’s returns. YouTube royalties follow with 25% of earnings and consist of revenue generated on the YouTube platform, including ad revenue. 

Looking at the song income mix, five singles accounted for 70% of royalties in the last 12 months. The highest-earning track is “I Love” with 27% of last year’s returns. 

ABOUT THE CATALOG: 

This hip-hop catalog features songs from two artists with loyal followings: Joyner Lucas and Token. Both artists are quickly rising names in the hip-hop game.

Leading royalties is the single “I Love” by Joyner Lucas with 27%. The track was the lead single (released in October 2018) and then on Lucas’ forthcoming debut studio album ADHD (released in March 2020). The album entered the Billboard 200 at No. 10 and was Lucas’ first top-10 record. “I Love” is certified Gold and to date has nearly 125 million streams on Spotify, making it Joyner’s second-most popular song on the platform. 

Also from Joyner Lucas is “ISIS” featuring Grammy-nominated Logic, bringing in 17% of last year’s royalties. The unlikely collaboration was a result of the two artists marking the end of a rivalry. “ISIS”  was released as the third single from ADHD in 2019 and debuted at No. 59 on the Billboard Hot 100, Joyner’s highest-charting song as lead artist. “ISIS” is Joyner’s most popular song on Spotify with 157+ million spins. 

Another notable track is “Sriracha” from hip-hop vetran Tech N9ne featuring Joyner Lucas and Logic.

The remaining top tracks in the catalog come from artist Token: “YouTube Rapper” featuring hip-hop veteran Tech N9ne and “Code Red.” On August 5th, 2020, Token announced his partnership with Atlantic Records to form his own label —  Never Too Different — an exciting move for an independent artist signing with a major label. 

Key Drivers

Income Mix. The winner of this auction can receive income in various ways:

  • Mechanical: Royalties paid to songwriters and publishers when music is sold (think CD or vinyl) but also when music is streamed “on-demand” (like Spotify).
     
  • Performance: Royalties paid to songwriters when music is performed publicly. Music played over the radio, in a restaurant or bar, or over a service like Spotify or Pandora is considered a public performance.
     
  • Synchronization: Royalties paid to songwriters and publishers for the licensing of a song in music for a movie, TV show, or commercial.

Hip-Hop & Streaming. Hip-Hop/Streaming. This catalog is a perfect example of two trends: hip-hop and streaming's growth worldwide. According to BuzzAngle's 2019 Year End Report, hip-hop is the most popular genre of music in the U.S. The driver for the increase is streaming. Six out of the top 10 streamed songs were hip-hop/rap and 52 out of the top 100 most streamed songs were hip-hop/rap.

About the Royalty Distributor

The Administration MP is a music publishing service for songwriters, producers, beat-makers, and artists. The Administration MP registers, licenses, administers, and most importantly, collects royalties around the world, for their customers.

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