Rascal Flatts No. 1 Country Hit “Mayberry”

Place a bid on the No. 1 hit “Mayberry” from the Grammy-winning, country group Rascal Flatts.

$59,700

closing price

Auction Closed

Top Bid: theodoros z

The Theoretical IRR is a formulaic guideline based on an extrapolation of the normalized, historical earnings trend of the catalog. The Theoretical IRR is not a guarantee of future performance. It should be used for comparison purposes only. Each catalog has its own risk factors and the Theoretical IRR is not based upon a specific analysis of this catalog. Click here to view the basis for all Theoretical IRR calculations.

Historic royalty income is no indication of future royalty income. Future royalty income is dependent upon future sales and licensing revenue generated by the sound recordings or compositions associated with this listing.

Starting Price: $52,000
Bidding Increment: $1,100
Closing Price: $59,700
End Date: Jul 29, 2019, 3:00 PM MDT
Dollar Age:

16.73 Years

Last 12 Months' Royalties: $11,755
Investment Term: Life of author + 70 years
Distributors: SESAC
Rights Included:

Public Performance

Interests Included:

Songwriter (World)

Track List:

Track List

First Distribution: (paid 30 days from receipt):

September 30, 2019

Distribution Frequency: Quarterly
Buyer Fees:

$500

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What rights are included?

  Musical Composition Sound Recording
Copyrights included? No
Rights:
Mechanical
Public Performance
Sync
Sales
Streaming
Sync
Sources: Internet Streaming, AM/FM & Satellite Radio, TV/Film/Commercial Performances, etc. Internet Streaming, Satellite Radio, Digital Downloads, CD Sales, TV/Film/Commercial Placements & Performances, Samples, etc.
Distributors: SESAC

Description

This single-song auction features the 2003 release “Mayberry” from the multi-Platinum country group Rascal Flatts.

Released as the final single on the group’s triple-Platinum album Melt, “Mayberry” became the group’s second No. 1 hit (of 14 to date) on the Billboard Hot Country chart. It also found mainstream success, peaking at No. 21 on the Billboard Hot 100.

What’s impressive is that 16 years after its release, “Mayberry” still generates sizable radio income. In line with the genre as a whole, the majority of the song’s earnings come from terrestrial and satellite radio platforms, at 90% of revenue in the last 12 months.

Key Drivers

Dollar Age. “Mayberry” boasts an impressive Dollar Age of 16.73 years. A high Dollar Age like this suggests stability and longevity and is worth noting as an investor. This can help sustain the asset’s earnings moving forward.

Country Music/Radio. Country music’s already massive popularity has only grown over the last decade, particularly on radio. According to a recent Nielsen report, country is the top-ranked radio format compared to the nation’s radio audience as a whole, and the second-ranked music format when limited to the top markets only.

Radio royalties don't tend to level off as quickly with a popular country song, compared to other genres and this is evident with this offering. Released in 2003, “Mayberry” continues to generate radio royalties 16 years after its debut.

That being said, songs that experience significant radio play can often build a foundation of streaming and other types of income as the radio royalties slow down. As the winning bidder, going forward you'll collect the incoming radio royalties and other income sources — like streaming.

Rascal Flatts’ Starpower. In 2006, Nielsen reported that the band was the top-selling artist of the year with nearly five million in physical album sales and nearly four million digital track sales. To date, Rascal Flatts has received dozens of notable awards including multiple People’s Choice Awards, a Grammy, and a star on the Hollywood Walk of Fame.

Nearly two decades after Rascal Flatts released their debut album, the group’s relevance continues to hold strong. The band has a proven track record of hits, a loyal fan base, and both country and mainstream pop appeal. Rascal Flatts is currently on their 2019 Summer Playlist headlining tour with dates through the fall. Tours give artists the chance to solidify their current fan base and expand their reach to new listeners.

About the Royalty Distributor

SESAC is one of four United States performing rights organizations, along with ASCAP, BMI & Global Music Rights. It collects license fees from music users on behalf of songwriters, composers, and music publishers and distributes them as royalties to those members whose works have been performed. For more information on SESAC’s distribution schedule, click here.

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