Recent Hip-Hop Hit

This single song auction is for the royalties generated by the viral hit “Ran Off On Da Plug Twice” featuring hip-hop artist Plies.

$33,500

closing price

Auction Closed

Top Bid: Marcus T

Overview

Historic royalty income is no indication of future royalty income. Future royalty income is dependent upon future sales and licensing revenue generated by the sound recordings or compositions associated with this listing.

Starting Price: $8,000
Bidding Increment: $500
Closing Price: $33,500
End Date: Dec 01, 2017, 3:11 PM MST
Investment Term: Life of author + 70 years
75% of Last 12 Months' Royalties: $6,383
Royalty Type: Public Performance
First Payment: January 2018
Buyer Fees: $500 BMI Payee Account Fee*

*BMI charges a one-time fee of $500 to open a new payee account, which will be debited from the payee's first royalty distribution. Once opened, multiple royalty streams can be routed to the buyer's payee account. If you already have a BMI payee account, there is no fee.

Description

Here's a chance to collect the royalties generated by the hip-hop artist Plies' 2016 hit “Ran Off On Da Plug Twice.” This auction is for 75% of the domestic public performance royalties from the track. In the last 12 months, those earnings have brought in $6,383.

The song was originally released with the title “Ritz Carlton,” as part of Plies' mixtape Ain’t No Mixtape Bih 2. The music video premiered online via WorldStarHipHop's YouTube account. As a result of the video's instant viral popularity, Plies changed the title to “Ran Off On Da Plug Twice." On the charts, the track hit No. 42 on Billboard's Hot R&B/Hip-Hop Songs and No. 17 on the Bubbling Under Hot 100 Songs both in 2016.

With the video's online popularity, it's no surprise that “Ran Off On Da Plug Twice” earns the majority of its income from streaming. Pandora and YouTube lead the way in streaming income with 18% and 13% of royalties, respectively. The song's video has amassed over 53 million YouTube views and has nearly 25 million Spotify spins, making it Plies' most popular song on Spotify to date.

Interestingly, the video and song gained viral fame when NFL star Odell Beckham Jr. published a YouTube video of himself dancing to the song. It's since become a bit of a online phenomenon among fans, college football players, and online stars creating hashtags, memes, and GIFs of themselves running in place as they sing along with the chorus of the song.

Key Drivers

Recently, hip-hop overtook rock as the most popular genre of music in the U.S. Hip-hop accounts for 25.1% of all music consumption, with rock right behind it at 23%. Digital streaming is the driver for the increase, outlined by Nielsen's report.

What's exciting is that this catalog is a perfect example of these two trends: hip-hop and streaming's worldwide growth. Streaming sources account for 57% of the catalog's income with Pandora and YouTube as the top sources. Streaming royalties are on the rise worldwide. If you're interested in learning more about streaming revenues' significant growth across the industry, click here.

What is being sold?

75% of Seller's interest in the songwriter's share of domestic (United States) public performance royalties attributable to the musical composition "Ran Off On Da Plug Twice" (BMI Work # 21558472).

How does this asset make money?

Every time "Ran Off On Da Plug Twice" is played on the radio, Pandora, YouTube, or any other type of public performance, you earn royalties. BMI makes payments quarterly and the first distribution you will receive is January 2018.

What rights are included?

  Musical Composition Sound Recording
Copyright included: No
Rights:
Mechanical
Performance
Synch
Sales
Performance
Synch
Royalty Sources: Internet Streaming, AM/FM & Satellite Radio, TV/Film/Commercial Performances, etc. Internet Streaming, Satellite Radio, Digital Downloads, CD Sales, TV/Film/Commercial Placements & Performances, Samples, etc.
Distributed by: BMI

About the Royalty Distributor

BMI represents more than 10.5 million musical works created and owned by more than 700,000 songwriters, composers and music publishers. BMI supports businesses and organizations that play music publicly by offering blanket music licenses that permit them to play more than 10.5 million musical works.

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