Trademark Royalties From Cherry Garcia Ice Cream

A chance to collect consistent royalties from Ben & Jerry's popular ice cream flavor, Cherry Garcia! 


closing price

Auction Closed

Top Bid: Nathan H

The Theoretical IRR is a formulaic guideline based on an extrapolation of the normalized, historical earnings trend of the catalog. The Theoretical IRR is not a guarantee of future performance. It should be used for comparison purposes only. Each catalog has its own risk factors and the Theoretical IRR is not based upon a specific analysis of this catalog. Click here to view the basis for all Theoretical IRR calculations.

Historic royalty income is no indication of future royalty income. Future royalty income is dependent upon future sales and licensing revenue generated by the sound recordings or compositions associated with this listing.

Starting Price: $60,000
Bidding Increment: $700
Closing Price: $81,000
End Date: Jan 13, 2022, 3:03 PM MST
Dollar Age:

~ 35 Years

Last 12 Months' Royalties: $13,925
Investment Term:

8.60 Years (Until August 17th, 2030)


Ben & Jerry's Homemade, Inc. 

Rights Included:

Trademark Licensing

Interests Included:

Trademark Owner (U.S. Only)

First Distribution (paid 30 days from receipt): February 28, 2022
Distribution Frequency:


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Place a bid on a unique royalty stream produced by the popular Ben & Jerry’s ice cream flavor — Cherry Garcia. These royalties stem from the gross sales of the Cherry Garcia ice cream line and are paid out quarterly. 

We’ve made different portions of this royalty stream available in the past. The seller acquired a 10-year term interest through an auction in 2020 and is now auctioning a portion of it here. This interest’s collection term expires on August 17th, 2030, after which the royalties will revert back to the original owner.

So, if you missed out on other opportunities, now is your chance! 


  • 35-year Dollar Age
  • Unique royalty stream 
  • Consistent annual earnings


The earnings generated by the Cherry Garcia product line have remained remarkably consistent. In fact, annual earnings are growing, up each year for the last five calendar years. 


Officially released in 1987, Cherry Garcia is a nod to the celebrated and acclaimed guitarist/songwriter Jerry Garcia of the iconic band Grateful Dead. The flavor was an instant hit. Over three decades years later, it remains one of Ben & Jerry’s most popular and “longest-serving” products.

These consistent earnings come from the licensing of the Cherry Garcia trademark. This means the winning bidder will earn royalties from the gross sales of all Cherry Garcia-related products under the Ben & Jerry’s line. Currently, Ben & Jerry’s offers five variations of the Cherry Garcia flavor: ice cream, frozen yogurt, ice cream treats, non-dairy, and light ice cream (released in early 2018), along with merchandise. Essentially, whenever Cherry Garcia ice cream (or any of its variations) is sold, you'll earn royalties. 


Consumer StapleAccording to Statista, Ben & Jerry's was the top-ranked ice cream brand in the United States in 2021, with about $936 million dollars worth of sales. In 2017, Ben & Jerry’s was ranked third, so this increase is worth noting.

It's important to take into consideration that this income stream will only continue to pay out for as long as the Cherry Garcia flavor is sold.


The right to the seller’s remaining interest — which expires August 17, 2030 — in the domestic (U.S. only) royalties derived from the licensing of the Cherry Garcia trademark. The right to the royalties will revert back to the original owner on August 17, 2030.

About the Royalty Distributor

Ben & Jerry's Homemade Inc., commonly known as Ben & Jerry's, is an American company that manufactures ice cream, frozen yogurt, and sorbet. It was founded in 1978 in Burlington, Vermont, and sold in 2000 to Anglo-Dutch conglomerate Unilever. Today it operates globally as a fully owned subsidiary of Unilever. Its present-day headquarters is in South Burlington, Vermont, with its main factory in Waterbury, Vermont.

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